Mallawillup Livestock Services was started by Maeve O’Brien, a livestock and data enthusiast with a passion for helping producers get more from their sheep and their data.

Maeve studied a Bachelor of Science, majoring in Animal Science and Animal Health, before spending her first five years out of university working across sheep, cattle and cropping properties. After a career pivot following the arrival of her first child, Maeve developed Mallawillup Livestock Services as a way to combine two of her greatest passions — sheep and data. With a love of spreadsheets, problem-solving and making sense of numbers, she brings practical livestock experience together with data and technology to help producers collect, manage and make better use of their information.